[20180424] 和別人走不一樣的路

Being Different Beats Being Better

By Darius Foroux @dariusforoux.com

其實十多年前的暢銷書《藍海策略》就已經提到,該書主張與其在紅海裡面殺得你死我活,還不如找藍海另闢天地。同樣的道理用在人生上感覺也很有道理。

(credit: 我經由灣區日報發現此篇文章)

(歌詞和本文內容基本無關,純粹因為標題的 cue)

來自 The 22 Immutable Laws Of Marketing:

“Everyone is interested in what’s new. Few people are interested in what’s better.”

(這讓我有點驚訝,也許我是那些少數之一…)

來自藍海策略:

Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

作者以流行歌手為例,指出最熱門的的歌手一般都是自成一派:

You see, it’s not about being better, it’s about being different. And when you’re different, you’re often the first in a new category.

來自呆伯特 (Dilbert) 作者 Scott Adams 的建議 (BTW, Scott Adams 從2016年開始開展了一項備受非議的事業 —— 吹捧 Donald Trump):

Don’t ask yourself, “What am I better at?” Ask, “How am I different?”

最後作者總結:

It’s at the core of success. Every business or person that succeeds is because they did SOMETHING different.

延伸閱讀:

Photo Credit

發表迴響

你的電子郵件位址並不會被公開。 必要欄位標記為 *

這個網站採用 Akismet 服務減少垃圾留言。進一步瞭解 Akismet 如何處理網站訪客的留言資料